When many Chinese bosses think about Dubai, they go through a phase:
I heard that there is "zero tax, internationalization and many opportunities" here ",
at the same time, I brushed all kinds of stepping pit cases, and the more I looked at them, the more I hesitated.

but in the past few years in Dubai, I have accompanied many small and medium-sized enterprises from the first license to the real business, and slowly discovered a very clear rule: in Dubai, going the wrong way in the first year is more deadly than having no resources.
The gap often does not appear from the second year, but from the first step of judgment, it has been opened.
Here are a few comparisons, you can see which category you are closer.
01 About Offices and Addresses
many people's first reaction is:
can register, the cheaper the better.
The result is:
the customer is not willing to come
high employee commuting costs
the rent saved was quickly eaten up by various hidden costs.
More mature practices and more experienced companies will give priority to mature FTZs such as DMCC.
What they value is not the area,:
the credit endorsement brought by the address itself.
Customer and Partner Convenience
concentration of banks, governments, supporting
in Dubai,
the address itself is part of the business trust.
02 About "Company Registration and License Types"
common misconceptions For the sake of speed, for the sake of saving,
let's get the license down first.
Six months later I discovered:
limited scope of business
bank accounts are not working.
Investment, expansion space locked up
mature company ideas before registration, they are more concerned about:
whether the business will expand in the future
whether the ownership structure is flexible
whether there is a risk of being identified as "operating beyond the scope".
They know:
A license is not a piece of paper, but the boundaries of a business.
03 About Team Provisioning
common practice is to move the domestic team as a whole to Dubai,
as a result, costs are rapidly magnified and efficiency is reduced.
The better solution only takes the core members and introduces a key role who really "understands the rules and human feelings" locally.
In Dubai, a reliable local key figure can often be worth half a team.
04 About "Product and Market Understanding"
common misconceptions are to copy products that sell well in China as they are.
But the reality is:
different compliance requirements
different consumption aesthetic
brand premium logic is different
the practice of mature companies is that they first act as consumers, study local stores, channels, content and preferences, and then decide "how to sell".
The product has not changed,
but the logic has been replaced by the logic of the Middle East market.
05 About "Talking Business Rhythm"
common misjudgments are to talk about prices and urge contracts as soon as they meet.
In Dubai, this is often counterproductive.
The really effective way is to build trust in the early stage. When the relationship goes smoothly, the cooperation will advance faster.
Here,
trust is often more important than the contract itself.
Conclusion
looking back, there are three things that can't get around in Dubai in the first year:
location · Identity · Relationship
ordinary companies are concerned about how much they have saved now. What do you have in your hand?
And companies that go far calculate where they can go in three years. What does this market really need?
In essence, coming to Dubai is not to try very hard, but to change a set of business logic. By avoiding the most common miscalculation of the first year, you can already surpass most people.
Zhuoxin Enterprise provides agency services such as domestic and foreign company registration, bank account opening, annual tax return, agency bookkeeping, trademark registration, ODI Overseas Investment Filing, etc. If you have any business needs in this area, please feel free to consult our online customer service!
Medicine Tesco






Zhuoxin Consulting relies on its Chinese service network and Dubai executive team to provide professional one-stop business services without communication barriers for Chinese companies to enter the Middle East market. Its business covers company establishment and maintenance, accounting and taxation, bank account opening, PRO services and business services.
Zhuoxin Consulting has high-quality business resources and maintains close cooperation with many free zones, bankers and tax departments in the UAE to escort your expansion in the Middle East market.
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